What everyone should know about big data
In the era of digital economy, the digital cultural industry is becoming one of the new economic drivers. With the popularization of the Internet, the way copyright exists and is disseminated has also undergone earth-shaking changes. Problems such as piracy and infringement faced during the development of the digital cultural industry have become huge bottlenecks restricting the development of the industry.
With the popularization of new technologies, the digital cultural industry is also exploring the use of technical means to strengthen copyright protection. Among various new technologies, blockchain technology has become a focus of attention in the field of copyright protection due to its distributed, non-tamperable, and sequential characteristics. Blockchain is also known as a “trust machine” and a new business infrastructure.
The widespread application and implementation of blockchain technology in the real economy will provide opportunities for traditional industries to "change lanes and overtake" and directly realize "digitization".
At present, the application scenarios of blockchain technology have extended from the financial field to the real economy, covering copyright, identity authentication, anti-counterfeiting traceability, energy, sharing economy, charity, pan-entertainment and other non-financial field scenarios.
Blockchain can form a multi/weakly centralized reliable, transparent, secure and traceable distributed database through encryption technology, promote the reform of Internet data recording and solidification, dissemination and storage management methods, simplify business processes, and effectively reduce operating costs. . cost, improve transaction efficiency, and are expected to provide new ideas for copyright protection in the digital culture era and reshape the value chain of the digital culture industry.
01
library
The "2018 China Digital Reading White Paper" shows that as of 2018, China's overall digital reading market size has reached 25.45 billion yuan, a year-on-year increase of 19.6%. Among them, the copyright operating income of online literature companies has maintained rapid growth, and its proportion in the overall income structure has increased significantly.
According to iResearch data, the overall loss from online literature piracy in China in 2018 was 5.83 billion yuan. Online literature piracy losses accounted for 58.3% of the market size during the same period, much higher than the 5.9% of digital music and 14.3% of online videos. For example, Chinese Online filed more than 1,200 infringement lawsuits with judicial authorities in 2018, and dozens of companies such as Apple in the United States also blatantly infringed.
At present, the main application areas of blockchain technology in the field of online literature are: blockchain evidence storage and blockchain forensics, as well as infringement protection.
02
gallery
There are many photo studios in China, but only a few are large-scale ones. At present, the largest photography companies in China include Vision China, Panoramic Vision, Oriental IC, etc. The above three companies, together with Taiwan Dazhi Photo Agency and Xinhua News Agency Photo Agency, occupy 70% of the Chinese photo market. % share.
According to the "2017-2022 China Advertising Industry Market Analysis and Development Strategy Consulting Report", in 2018, the domestic picture industry market size will reach 20.7 billion yuan.
Survey data from image copyright tracking service company Pixsy shows that 64% of photographers' images were stolen in 2016, of which 49% were stolen by blogs and social networking sites, and 28% were used for commercial purposes. After being infringed upon, as many as 33% of photographers gave up pursuing liability due to factors such as cumbersome legal procedures and expensive litigation costs.
The "2016 China Online Copyright Protection Annual Report" released by the China Academy of Information and Communications Technology shows that digital image infringement cases accounted for 24% of online infringement cases in 2016, ranking second.
03
audio-visual
(Take online music as an example)
The "2017 China Internet Copyright Industry Development Report" shows that the scale of my country's online music industry exceeded 15 billion yuan in 2016. In July 2015, the National Copyright Administration issued the "Notice on Ordering Online Music Service Providers to Stop Distributing Music Works without Permission." Authorize" and carry out special rectification measures such as the "Sword Net" operation, focusing on supervising areas prone to piracy such as digital music.
At the same time, after the National Copyright Administration proposed that music platforms avoid purchasing exclusive copyrights, Tencent, NetEase, and Alibaba successively reached mutual licensing agreements. At present, the number of mutually sublicensed musical works reaches more than 99% of their respective copyrights. Digital music is moving towards full legalization.
For the music industry, copyright plagiarism is not the only problem plaguing its development. The music industry faces complex royalty flow issues. Music creators are likely to agree to share royalties with music publishers, music labels, channels, distributors and online streaming platforms will also receive a share, and the original author will receive a share of the royalties. The rewards are often only a fraction.
04
online artwork
With the development of the Internet, the online art market is booming. The Artron Artist Service Center's "Online Art Trading" report shows that the total sales of online art trading in 2016 reached US$3.027 billion, a year-on-year increase of 24%, and is expected to reach US$9.058 billion in 2020.
Since Taobao launched its auction channel in 2011, large comprehensive e-commerce companies have successively entered the field of art, and art e-commerce is becoming a new way of consuming art. But at the same time, according to research reports, the annual art forgery and fraud market is as high as $6 billion.
In the future, blockchain technology will play a role in promoting the online art industry in aspects such as traceability and protection of artwork copyrights, and reducing contract burdens.
05
anime games
In recent years, the output value of my country's online animation industry and online game industry has continued to grow rapidly. In 2018, my country's online game business revenue reached 194.8 billion yuan, a year-on-year increase of 17.8%, and the user scale reached 484 million; the online animation industry market size is expected to reach 14.16 billion yuan, and the user scale is expected to reach 219 million.
Copyright is the core resource of the animation and game industry. With the development of the industry, copyright disputes have also increased rapidly.
Taking Beijing as an example, the annual animation and game output value of Shijingshan District in Beijing accounts for half of the city. From 2013 to 2016, the Shijingshan District Court accepted a total of 283 animation and online game intellectual property cases, and the number of cases accepted by the court showed a clear upward trend.
Blockchain technology solutions for the animation and game industry: First of all, blockchain certification technology is a third-party notarization and has relatively high credibility. Secondly, although the technical principle of blockchain certificate storage is relatively complex, the actual operation is very convenient and the time is relatively free.
06
The future development trend of blockchain copyright
In the future, blockchain copyright protection will be further integrated with industry and technology.
Integration of copyright blockchain with cultural and creative industries. On the one hand, blockchain technology can enable creators’ copyrights to be verified and tracked, making them difficult to forge or change, facilitating copyright protection and transactions; from a more fundamental perspective, information verification and traceability achieved through technology effectively establishes a new level of trust. Promote openness and transparency in the entire creation, publishing, and transaction links to form a fair and just market environment.
In the future, the cultural and creative industry is expected to create a new industrial ecosystem based on blockchain application technology, achieve a more efficient and convenient transaction mechanism, significantly reduce transaction costs, significantly improve the collaborative efficiency of the industrial chain, and more effectively protect the rights and interests of all participants. Benefit. interests, form a more honest industrial ecology, build valuable cultural and creative industry infrastructure in the Internet era, and even completely change the face of the cultural and creative industry.
Blockchain will be integrated and developed with new technologies. The combination of 5G technology and blockchain will bring new opportunities for blockchain copyright protection.
5G will drive a large number of smart hardware, and data will transform from passive data in the past to active data. Data will grow exponentially and the data granularity will become more granular, breaking the constraints that Apps have on users.
Content distribution and pricing will change accordingly. In this case, by adding blockchain technology, a separate smart contract can be generated for each consumer. Content distribution and charging will be transformed into smart contracts that are more accurate for each user. . This way, copyright monitoring will be more accurate.
In addition, the integration of artificial intelligence and blockchain will also make the copyright industry safer. Artificial intelligence can step in to help reduce the carbon footprint of blockchain technology and reduce maintenance costs. Artificial intelligence can help optimize calculations to reduce miner load, thereby reducing network latency and speeding up transactions. Used in conjunction with artificial intelligence, this means blockchain users will have a clear record to track the system’s thought process. This will help robots trust each other, increase interaction between machines, and allow them to share data and coordinate decisions.
Based on these advantages, AI+blockchain will make the storage and use of copyrights more efficient.
Blockchain is ideal for storing highly sensitive copyrights. When artificial intelligence performs intelligent processing, it can bring more value and convenience to copyright protection and transactions. For example, the copyright protection and trading of pictures will be safer and more convenient.
Text | Tsinghua University Internet Industry Research Institute
Editor | Yang Bo
end
评论列表