It was reported on the afternoon of February 7 that Axiom Zen, the first blockchain cat-raising game developer, has signed an exclusive licensing and distribution agreement with Hong Kong Mobile Game Developers Co., Ltd. to publish blockchain-based cat-raising games in Greater China. Mobile gaming products. The mobile game will launch on iOS on February 16 (the first day of the Lunar New Year), with other country and regional versions to be released "a few weeks later". To celebrate the Lunar New Year, all new cats released during the period will have "Chinese elements," including cats in lion dance costumes and cats decorated with golden dragons (foreigners seem to have a bit of a misunderstanding of Chinese culture).
The Chinese title of the mobile game will be officially named "Qimao", which means "Secret Chain" and represents the encrypted blockchain. Meanwhile, co-founder Benny Giang said, "We want to make sure we avoid any potential regulatory risks."
It is currently a blockchain web game running on the Ethereum network with more than 250,000 players. The most expensive virtual pet cat is priced at US$110,000, which is approximately RMB 690,000. Before playing the game, users must install an Ethereum wallet named. Since the official website of the plug-in is inaccessible in China and a considerable number of Chinese players are blocked, the developer Axiom Zen decided to create a mobile version specifically for Chinese players who love mobile games.
The agent Axiom Zen signed this contract with is a Hong Kong mobile game company. Previously, its main business focus was mobile game products authorized by animation IP. The main products include "Doraemon", "Garfield", "Ultraman", etc. It was listed in Australia through a backdoor merger in January 2015. China's A-share listed gaming company Zhangqu Technology is one of its shareholders. Public information shows that Zhangqu Technology invested US$2.3 million in July 2015, accounting for 11.11% of the shares. .
Transaction volume in 3 months was 123 million yuan
This is the first blockchain cat-raising game that allows participating players to trade virtual pet cats through the token Ethereum. It was originally intended to popularize the concept of blockchain to the public, but once it was launched, it detonated the market and caused congestion on the Ethereum network.
The test ended on November 1, 2017 and was officially launched. Over the past three months, this cloud cat-raising game has received a lot of media exposure, and the transaction volume has also increased. According to test data from a third-party website, the platform has sold more than 280,000 virtual pet cats, with an average price of US$69.47, or approximately RMB 436.
Cumulative sales reached 37953.34 Ethereum coins, equivalent to US$19.62 million, or approximately RMB 123 million.
The popularity of the blockchain cat-raising game soon triggered a large number of imitators. In China alone, imitators have emerged in recent months. Many domestic manufacturers have launched their own blockchain pet-raising games, including many well-known game manufacturers in the industry. .
At the beginning of 2018, Haoxin Internet, a wholly-owned subsidiary of A-share listed company Yiqiao Co., Ltd., announced the launch of the blockchain horse breeding game "Baoli Horse". Linekong Interactive's overseas team cooperated with American game studios to develop "". NetEase was once again exposed to be testing the blockchain cat-raising game "NetEase Lucky Cat" in internal testing. Recently, Baidu couldn’t restrain its loneliness and launched its own blockchain dog-raising game “Leci Dog”.
Additionally, there are even various blockchain gaming projects that support cities and planets.
Targeting “Greater China” is not limited to China
Faced with so many competitors, developer Axiom Zen seems a little anxious. In the press release announcing the partnership, co-founder Mack said, “In order to achieve our mission of bringing blockchain technology to ordinary consumers in China, we need to find the right partner.”
Another co-founder, Benny Giang, said: "We are very excited to show China and the world the potential of blockchain beyond digital currencies such as Bitcoin."
Due to the involvement of token transactions, its issuance in the Chinese market may encounter difficulties. The "Announcement on Preventing Financing Risks of Token Issuance" issued last year determined that "any so-called token financing trading platform shall not engage in the exchange business between legal tender, tokens, and 'virtual currencies'."
Therefore, the Chinese version may be modified and the mobile version of the game will include a digital wallet, but given China’s “severe crackdown” on cryptocurrencies, the mobile game will not provide guidance on “how to exchange ether for fiat currencies.” ” Of course, the destination of cooperation is not just China, but “Greater China”. Although China is indeed cautious about blockchain projects and strictly prohibits token transactions, Asian countries such as Japan and Singapore are very cautious about blockchain projects. But very discreet. Warm and hospitable.
Nonetheless, considering the huge Chinese market and the enthusiasm and curiosity of players for blockchain games, the Chinese publishing plan will still be an extremely important part.
Obtain investment from Zhangqu Technology
As mentioned earlier, it is a Hong Kong mobile game company listed in Australia. In July 2015, Zhangqu Technology invested US$2.3 million, approximately RMB 14.45 million, with a shareholding ratio of 11.11%.
According to the agreement at that time, Palm Qu Technology invested US$2.3 million in the company, with a subscription price of US$0.21 per share, accounting for 11.11% of the enlarged share capital. Hu Bin, then co-CEO of Palm Qu Technology, will join the board of directors as a non-executive director. If the stock price rises to 150% of the current trading subscription price, Palm Qu Technology has the right to invest an additional US$5 million.
Previously, Palm Qu Technology had reached a cooperation with Doraemon and obtained the exclusive agency rights for the latter's mobile game "Doraemon Prop Rampage" on the mainland platform.
On November 29, 2017, Palmqu Technology issued the "Announcement on the Resignation and Appointment of the General Manager", announcing the resignation of Hu Bin, the general manager of Palmqu Technology, and the new appointment of Liu Huicheng as the company's general manager.
标签： #Blockchain #Technology #Mobile Games #Cryptocurrency #Currency
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