Blockchain + social is an interesting track that always attracts developers to try.
As one of the hot spots in the industry, the social token ecosystem continues to grow and develop. After 2020, the DeFi era has begun. Under the influence of open financial concepts and liquidity mining methods, the transformation from "+" to "+ DeFi" has also begun.
After the arrival of the DeFi era, NFT Fi and NFT exploded one after another, and the community placed high hopes on them. In fact, in the first half of 2021, many new conceptual projects are joining this track.
At present, the track is still in the early development stage, and most ecological participants are conducting concept divergence and technology updates based on social tokens (). In most data statistics platforms, there are relatively few platforms that separately classify concepts, and some projects often overlap with concepts such as NFT and NFT. On the platform, a total of 33 social tokens are included in the explicit “money” category; a total of 18 social tokens on the platform are included in the Token category.
Comprehensively sort out the public information from multiple channels, sort out the existing major ecological players, and show the latest look of the social token ecology.
Definition and Classification
Track and field events are organized according to the following definitions and classifications:
Social tokens ( ) are defined as “tokens backed by a person’s reputation, brand, or community”
"Social tokens are based on the premise of increasing community value. Among them, casting issuance and content capitalization are the more mainstream project concepts.
Social projects issue tokens to govern the communities they create. They can be ranked according to the activity and contribution of users in the community, and enjoy tokenized rights to increase profits for creators, cultural producers and related participants. Many tools currently support it.
Most social tokens are based on ERC-20, and mainly carry out technology extension and project innovation from four main directions: distribution model, asset preservation, token model, and community management.
From a functional perspective, personal tokens, community tokens, and social platform tokens are the main categories. Under a more detailed classification, social platform tokens tend to emphasize the generation of value circulation within the platform, while social tokens place more emphasis on the services and value provided by individuals. Dao organization, liquidity mining and other methods have also promoted the development of community tokens, and many projects also overlap with other concepts.
Currently, existing social token issuance involves personal finance, private communities, fan economy, platform subscriptions, sports entertainment, personal funds, community brands, etc.
Ecological overview
◆ Personal tokens
RAC()
RAC is a fan token launched by Grammy Award-winning DJ RAC (André Allen Anjos) based on Ethereum. By holding this token, users can enter exclusive channels and have the opportunity to receive airdrops in advance and receive unreleased content in advance. In addition, holders who hold a certain amount of RAC can participate in the exclusive product launch and other exclusive privileges held by RAC on Zora or other digital product trading markets.
ROLL(Token)()
Roll is one of the mature social token issuance platforms. Under the platform's issuance model, Roll will create ERC-20 tokens on behalf of users, that is, issue personal social tokens for content creators. The supply of each personal social token is 10 million, of which 2 million will be issued directly. For content creators, 1.2 million will belong to the Roll platform, and the rest will be unlocked linearly every month over three years. At the same time, ROLL also provides storage and trading platforms.
Currently, 200 content creators have issued their own social tokens through ROLL. However, in the first half of this year, the Roll platform was hacked and 3,000 ETH was stolen, which triggered discussions and greatly suppressed the entire market's enthusiasm for social tokens.
whale()
Whale is a personal token issued by a well-known individual buyer based on the Roll platform. The value of its tokens is based on the NFT assets I hold, and the valuation can be viewed here. Whale allocates 50,000 tokens every month for NFT acquisitions, artist donations, team salaries, community activities, etc., and is recorded through one of the mainstream overseas social platforms.
In addition, creators can earn WHALE by pledging their NFT works, and can also use Whale to sell their works on the Internet.
RALLY(token)()
RALLY is one of the early well-known social token issuance platforms, which features the ability to combine its native governance token RLY with the creator's social token to mint new personal tokens. The exchange of personal tokens must go through RLY. The platform covers the entire process of issuance, channels, recharge, and transactions. Rally adopts solutions that optimize mechanisms such as real-time trading. Token holders have management rights over Rally.
Currently, RLY is available for liquidity mining on and.
(It's all me)
The personal token issuance platform is also known as "Stake on Me". Users can create their own on the platform and purchase others'. The idea is to "invest in one's future and benefit from one's appreciation." In this platform, personal tokens can be exchanged for staked tokens (such as ETH). The total supply of individual tokens is fixed to the number of staked tokens reserved, so individual tokens can always redeem part of the staked tokens.
This year, the Pre-Seed round of financing has been completed and the App version has been launched.
()
It is an Erc20 personal token issuance platform. Most individual token issuers distribute them to fan groups and become access tokens for relevant communities. Fans with a specified number of tokens can obtain different service experiences.
Related content can be hosted on. Currently also working with Matic.
Alex
ALEX may be the earliest exploration of social tokens. Founder Alex issued this token to raise enough funds to move to San Francisco and continue working in the crypto space. He raised $20,000 from the Initial ALEX Offering. This approach was unprecedented at the time.
◆Community Token
1) Financialization of community content
()
From the perspective of content financialization, it provides a platform with "NFT + governance" attributes for each article, and these contents can be invested, traded and governed. Qualified creators can initiate crowdfunding under the article, and users can obtain it by participating in the crowdfunding. Each transaction of NFT share tokens "NFT" is linked to dividends from investors. In addition, the invitation token "WRITE" is used to create columns, and holders have voting rights. Under certain platform preset conditions, "WRITE" can also be used as an access credential.
The minting of NFT tokens is done with the help of the Zora platform. The platform has received widespread attention in the social token field since its founding by former a16z partner Denis.
point()
v.cent.co is a celebrity social platform that converts celebrity tweets into NFTs and then auctions them. In transactions, 95% goes to the original tweet creator and 5% goes to the platform; in secondary sales, 87.5% goes to the seller, 10% goes to the creator, and 2.5% goes to the platform.
Yes()
Yup is a protocol for tracking social activity and behavior, marking the impact of social activity (such as likes and comments) on content quality. In the platform, each user and content address (URL link) will correspond to a certain influence score. The platform will allocate rewards to content with greater social value based on users’ social behaviors such as likes and comments. Content producers and intermediaries can earn assets.
()
(Based on Meta) is a RMB-denominated social token issuance and content platform. Fans can use the platform to purchase individual tokens, which can be used to unlock articles and other features. The platform is powered by the META coin, which is also the platform governance token and can be used for staking.
The platform supports NFT sales and allows creators to airdrop social tokens to fans.
sweig()
SWAGG is a diversified social networking site centered on the SWAGG community. It’s more like the founders are doing a “social experiment”. SWAGG has multiple uses and token holders can participate in the entire ecosystem built around the SWAGG token. This includes obtaining artwork in the SWAGG network, receiving airdrop rewards before the public sale, funding community-initiated projects, receiving rewards for sharing valuable content, redeeming community creation tokens, making suggestions and voting in the SWAGG community, etc.
2) +Dao organization
()
Karma DAO is a very typical DAO community, which originated from the social experiment of crypto enthusiasts. It aims to create a community that shares investment ideas, provides insights and advice, leads the community, helps projects raise funds, holds virtual meetings, and more. The main value content of the community is information and insights.
Karma DAO has three interaction methods: member-held tokens, peer-to-peer rewards, and wearable NFTs. In this community, members need to hold 200 $KARMA to enter the private group chat.
and()
FWB is a private social platform based on private servers, gathering a group of creators and thinkers in the encryption field. Participants need to hold a certain amount of native token $FWB to join this social circle. The stable supply of $FWB is 1 million.
ark()
Ark is an investment-oriented DAO organization. Members can create "ARKs" to summon other members to purchase specific items; they can also participate in ARKs to gain a share of joint purchases.
Seed Club()
Seed Club is a social token incubator with the goal of making the value of social tokens clearer by working with creators to help create social token templates. The organization will regularly announce the list of creators participating in the project and provide funding and support.
()
(FF) is a DAO-based aggregator that focuses on topics such as social tokens, NFTs, and DAOs. Within the community, tokens are distributed to members who complete tasks on behalf of the community. These tasks range from promoting blog posts to designing POAP (Proof of Attendance Protocol) badges for events to building bots.
()
It is a DAO organization focusing on crypto art investment. Its members have the right to jointly decide on the NFT artwork to be purchased, and can split, lend, mortgage, curate and other activities on the NFT purchased by the DAO.
There are certain threshold requirements for becoming a DAO. You need to donate some ETH as a condition of membership. Secondly, the maximum number of members is 100 people.
◆Social platform token
1) OEM/distribution platform
()
It is a typical social token under the "fan economy", focusing on the sports industry. CHZ is the native token of the sports entertainment fan incentive platform based on blockchain technology. Currently, it is cooperating with 48 clubs or partners including AC Milan, Manchester City, Arsenal, Barcelona, Paris Saint-Germain, and Juventus to issue fan tokens. Users can purchase Club Fan Tokens by holding Club Fan Tokens. Holding fan tokens can have community voting rights, decision-making rights and other rights.
In this community, fans with Fans can vote on the club's jersey colors, stadium music and logos, friendly matches, charity lineups, entrance songs, etc. The voting results are binding. Strengthen user community participation.
Zora()
Zora defines its agreement as a "universal market agreement for media ownership." On this platform, art, article or music creators can issue their own tokens. Zora is also a co-issuer of RAC community tokens.
At present, Zora has produced a social media client, and the platform attributes are more biased towards NFT casting.
()
Personal tokens belonging to users can be issued, and social networks can be established based on personal tokens and social trust. Here, two parties who trust each other and have consistent supply and demand can conduct transactions based on personal tokens and obtain personal services. The conceptual focus is more social than UBI.
The founder and developer of the project is also one of the proposers of the AMM mechanism, giving the project its own aura. At the end of 2020, a large number of users promoted their QR codes in the community, hoping to gain the trust of others, thus generating early user traffic. Official information shows that the number of users has exceeded 300,000 in the first half of this year.
(#/)
It is the infrastructure that implements programmable social relationship networks and derives different application scenarios. This project originated from DeFi and was built on BSC. The most basic function is: Based on streaming payment technology, individuals can issue their own personal credit currency. The value of credit currency comes from personal credit. Transactions rely on the "trust" of both parties and are controlled by "exchange rate" and "trust". The project logic is similar to.
Using LOOP, verifiable social relationships can be established on the blockchain, and token distribution, governance, and permissions can be performed based on social relationships. The final direction of evolution is community capital and DAO.
Fayouz()
Fyooz is a social token issuance platform that helps influential people issue personal tokens, which the platform calls "star tokens." Fyooz mainly works with musicians, singers, athletes or influencers. Holding Fyooz can mostly provide you with some "fan privileges", such as unique opportunities to participate in events, parties, discounts, etc.
Currently, Fyooz is mainly composed of three major modules: trading market, internal community, and NFT.
2) Decentralized media platforms/applications
()
This leading overseas social platform first announced the launch of a "decentralized social media project" in 2019, but it was delayed due to various reasons. In August, the CEO appointed former Zcash core developer Jay as the person in charge to restart the project.
In the ecosystem review report written for the project in January this year, key topics such as identity, network, data, social, privacy, interoperability, scalability, applications, governance and business models were analyzed vertically and horizontally.
The team is currently being formed, and the “decentralized version” still needs to wait.
()
The project is a decentralized social platform based on Alibaba Cloud and aims to create decentralized alternatives through proof-of-work and blockchain construction. The platform increases community hype by passively issuing social tokens to KOL celebrities, and individuals can own their own tokens and trade them. Additionally, it has a POW blockchain specifically designed for running social media and a built-in dedicated DEX.
In March this year, the social media platform disclosed luxury investment camps including Sequoia Capital, a16z, and a16z, which gradually caused a stir in the industry. Subsequently, as many Twitter celebrities “claimed” their accounts, the wealth effect of blockchain social media projects widened the gap.
()
The decentralized music streaming protocol allows token holders to directly associate voting weights and value-added services through the native token AUDIO. Committed to bringing music creators and fans closer together.
It is worth noting that in August this year, it announced its cooperation with the short video platform, allowing musicians on the platform to directly upload and share their works to Sound Kit. At the same time, musicians can also refer to the follower link on the platform.
()
(Mammoth) is a protocol-based open source social service network service software. It was launched back in 2017 with the vision of decentralization. Through the website, users can register, post messages, upload pictures and chat, just like traditional social networks. However, if the user wants to install a node of their own, the steps are very complicated.
Its style is similar to the decentralized transformation of early niche forum social networks. Currently, the iOS version of the APP is online, with more than 4.4 million official registered users.
()
It is a social platform that converts short content into NFT. Likewise, creators can convert the posts they create into NFTs and make money by selling viewing rights to the posts. At the same time, users can also pledge the platform’s native token NAFT or the revenue share of content creators to the personal accounts of their favorite content creators.
()
is an API-centric social token issuance platform that allows developers to integrate tokens into their existing platforms. On the platform, creators or communities can mint social tokens and build incentives on the Ethereum and (Matic) networks. At the same time, creators can also use tokens for rewards, airdrops, crowdfunding, access control, NFT and other application scenarios. .
()
Positioned in the open social market, it was founded and incubated by the Brooklyn Nets shooting guard and "jump shooting expert". The founder is also one of the most active athletes in the crypto space. The hottest activity recently is related to sneaker NFTs.
The operating system is in the early design stages, and at its core lies the "to" messaging protocol, which supports real-time video, chat, and more between encrypted identities. According to official information, web plug-ins are used to build different types of applications on the operating system, including tokens and smart contracts. The operating system can be considered layer 0.
The main focus of the project is that it is the latest choice of former EOS founder BM after resigning as Block.one CTO and leaving the EOS community. This is also BM’s third project in the social track.
◆Third party
Social tokens have extremely strong social attributes, and project operations often require third-party tools such as token distribution, and these tools often overlap with those used by other ecological blockchain projects.
1) Middleware
mask()
Mask is a rather special "portal". Mask does not create a new platform, but bridges the concepts of Web2 and future Web3 in the form of a "plug-in", allowing users to seamlessly send messages on top of existing social networks without migrating. Encrypt messages, cryptocurrencies, and even DApps (DeFi, NFT, DAO) to create a decentralized ecosystem without the need for centralized servers.
Mask's distribution method allows ordinary users to further obtain encrypted assets without changing their current usage habits of mainstream social platforms. At the same time, Mask has also been endowed with multiple attributes such as private social networking, decentralized storage, DeFi, and DAO.
2) Tools/Others
. land()
is a robot created by the .io team. It will create a chat group with certain token holding conditions. Users who join the group will be linked to the wallet. If users who join the group do not reach a certain number of tokens, they will be kicked out of the group within a few minutes.
The tool also automatically pulls qualified people into groups and supports governance voting.
(#/)
Governance tools using off-chain signing and centralized uploading of voting results
()
The most commonly used tipping robots on the Internet can be used to send tokens. This tool uses a centralized server. No tipping required and no gas required. The usage scenario is usually airdrop in chat software.
()
(formerly DAOFi) is a dedicated decentralized exchange based on social tokens on which its success is built. Designed to aid token creation and bring early liquidity to the community.
()
标签： #dao #blockchain #decentralization #social platform #community function
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