How To Break The Blockchain Rights Protection! A Well-known Blogger Whose 22-year-old Name "Jing Hanqing" Was Accused Of Infringement Overnight?

Let’s be honest, people are different. Some people make less than 100 per month, some make 100,000 per day, some people have a lot of happy events, and some people have "pots" that fall from the sky. Yes, what I am going to talk about today is that you win even if you are lying down. The "infringement" incident of a well-known blogger's short gun video.

In the past two days, short video UP main actor Hanqing has encountered trouble. His 22-year-old name has been trademarked by someone else and he may not be able to use it. This matter has caused quite a stir in recent days, making people dumbfounded.

22-year-old Jing Hanqing is a short video blogger. Online, he has a total of 14 million fans, which is an astonishing number of fans.

But even so, such an alarming number of fans cannot escape the fate of "trademark squatting" in the end. On July 30, Jing Hanqing received a letter from the company's lawyer for no reason, informing him that the account "Jing Hanqing" registered by Jing Hanqing on WeChat, Tencent, Bilibili and other platforms infringed on his exclusive right to register a trademark. The other party demanded that Jing Hanqing change his name in time, otherwise he would entrust a lawyer to send a letter asking all major platforms to block him. This operation was so outrageous that it shocked Chaoyang fans who were caught off guard.

It is conceivable that Jing Hanqing did not know and thought he wanted to change his name. But he may not be reconciled to the arrogant attitude of "my name is mine, not God's" and resolutely embarked on the road of rights protection. Along the way, he officially went to war with the rival company that had registered the trademark. It is understood that if Jing Hanqing wants to prove that this name is his real name, he must produce this evidence!

1: Because it is my real name, I need to show my ID card and household registration to prove myself.

2: Show me my previous relevant honors to prove that he was famous before.

3: Find a platform to print a fan growth chart and get stamped by Station B

4: And must collect media interview certificates with interview credentials accepted by the TV station

Faced with such a thing, the author couldn't help but take a breath. In this society, maybe I am no longer “me”? Horrible and ridiculous!

This incident also reminds me of the trademark squatting dispute between Qiaodan Sports and Michael Jordan. The similarity is that the trademark is a real name rather than a stage name. The difference is that Jing Hanqing's real name is Jing Hanqing, while Jordan's real name is, so if Qiaodan Sports can still use this trademark, maybe only they know what to do.

Although it may be difficult for Jing Hanqing to defend his rights, he is very likely to succeed in defending his rights, and this is also under the premise that Jing Hanqing has tens of millions of fans across the Internet, and his rights protection is also difficult to a certain extent. My name is Jing Hanqing, so how should I protect the rights of bloggers or Internet celebrities who have high or low fan numbers and use stage names? In other words, how should an ordinary person, no matter how ordinary, safeguard his rights and use legal weapons to protect his rights and interests? This is not only trademark squatting, but also common problems such as copyright infringement and land infringement. It is also a serious problem that the current society has to face.

It is understood that the overall number of domestic infringement cases increased significantly in 2017. With the explosion of big IP, online infringement cases have become more and more intense. It is extremely difficult for the infringed party to file a lawsuit to defend their rights. There are no more than two reasons:

The cost of infringement is low. Taking online literature as an example, there are many websites that serialize online articles, and the number of authors stationed there is also very impressive. Plagiarists can simply "borrow" storylines or even copy and paste the original work to publish on the site. Make continuous profits. After all, the website does not have a similarity review mechanism. If the same website doesn’t work, you can change to another website. If serialization is not possible, it can also be adapted and published.

The consequences of plagiarism are not serious. Internet literature is an emerging creative field. Generally speaking, the original author either chooses to resolve the plagiarism incident or file a lawsuit. Litigation is not only time-consuming and labor-intensive, but even if you win, the compensation you receive is far less than the benefits of plagiarized works. For example, in the case of Yu Zheng plagiarizing Qiong Yao's "Plum Blossom Card", he was only sentenced to 5 million yuan in compensation. Some people say that infringement is like crossing the road in Chinese style. Everyone knows it's illegal, but everyone is doing it. So for what everyone is doing, not only is it cumbersome to track down, but it's also physically and mentally exhausting for the victims.

Embark on the road to blockchain rights protection

One of the more serious issues in this matter is how to let the public know that this "Jing Hanqing" is used by Jing Hanqing himself and has been used and has never been tampered with to ensure the quality and reliability of the data name. . At this time, someone suggested that if the name was put on the blockchain, perhaps all problems would be solved. This is also similar to copyright blockchain. In the field of original works and infringement issues, blockchain has become an effective means of rights protection. Come on to the countertop.

The benefit of blockchain to the entire Internet rights and interests ecological industry is that it can improve the transparency of transactions and ensure the authenticity of data. Various types of data can use blockchain technology to build a highly credible ecological industry database to solve the problem of attribution of infringement. How to achieve large-scale application of trusted databases includes four elements: efficiency, cost, reliability and security.

From a cost perspective, the combination of blockchain technology and the development of rights protection can effectively reduce the public’s rights protection costs. Currently, the biggest obstacle to defending rights is cost. Ordinary people who have been violated will spend a lot of energy and money defending their rights. From early evidence collection to claims verification and document verification, the process requires a lot of costs, which prohibits rights defenders. The irreversible and non-tamperable system of blockchain data can effectively solve problems such as difficulty in obtaining evidence and non-leakage of data. Therefore, applying blockchain technology to intellectual rights protection, copyright protection, property rights and other fields can reduce costs and improve efficiency.

From the perspective of reliability, taking literature as an example, after the work is put on the chain and its authenticity is verified through the consensus mechanism, it will be stamped with a "trusted timestamp" to prove the creation time and process of the work. Work. In the traditional copyright field, most of the data generated after authors upload their works is stored in central platform systems. However, centralized storage data platforms are prone to problems such as data loss, tampering, and attacks. Blockchain uses distributed ledgers to effectively store data on each node on the chain, and conducts access verification in the form of public or private keys, which can establish a reliable data trust barrier for the protection of copyright information.

From a security perspective, blockchain technology is a trust mechanism. In the case of information asymmetry, there is no need to ensure mutual trust or the participation of third-party intermediaries, and directly establish a trust bridge between the two parties. Rights defenders can control access rights by sharing private keys to ensure that only authorized personnel can access the platform, thereby enabling the exchange of information and value and eliminating possible internal or external information leakage threats.

Superconducting chain landing test area, rights protection has a long way to go

Although there are still shortcomings in the blockchain rights protection industry, there is also some optimistic news. Taking superconducting chain SCT as an example, it is actively committed to the development of blockchain traceability, copyright protection, land assets and other fields. The outlook remains positive.

And in July 2018, the Hangzhou Internet Court confirmed that electronic certificates have legal benefits and made a judgment based on the non-tamperability of electronic certificates in the blockchain. This increases understanding of the benefits blockchain can bring to society. Get excited about the change.

in conclusion:

The implementation of blockchain in the field of rights protection currently pays more attention to the application of its traceability and data non-tampering characteristics. More possibilities need to be explored between relevant nodes linked by the blockchain. In the long run, the application and development of blockchain is indeed a smoke-free battlefield of survival of the fittest, but it allows people to see hope and a future. I guess that's why it exists.

标签： #Block #Rights Protection #Infringement #Trademark #Plagiarism