Financial World (ID:)
Text | Li Ling
Editor｜Yang Shufang
In the process of following the blockchain trend, domestic companies have suffered repeated defeats.
After Lucky Cat was taken off the shelves, NetEase tried again. On February 9, NetEase launched the blockchain application APP. Invite friends to get the Force Planet sharing code and instantly refresh your circle of friends. But soon, it was revealed that user privacy was stolen and black diamonds were listed on the trading platform.
A week ago, Baidu launched a blockchain electronic pet game - Leitz Dog. As for the introduction of Letz Dog, the game page simply summarizes it as "a digital dog empowered by Baidu blockchain technology and cannot be modified or destroyed."
Under the high pressure of regulation, in addition to companies repeatedly bottoming out and rebounding, small financiers in the entertainment industry have also begun to enter the blockchain industry. Wang Feng, a headliner, has become an avid fan of Bitcoin and blockchain. He claimed that "the concept of decentralization is great. If I could, I would become the first artist in China to issue coins."
NetEase’s second attempt
NetEase Planet is developed by NetEase Finance and positioned as a "sharing platform based on blockchain ecological value." Users receive rewards through daily check-in activities, similar to the upgrade model of QQ Space.
Planet guides users to import ID card, travel, health, education, social credit, entertainment, shopping and other information through force rewards and black diamonds. In order to avoid the red line of regulatory "ICO", the current setting is that only black diamonds can be obtained for free, no recharge is required, and transfer transactions are not supported.
Such cliche designs suddenly became popular. In addition to NetEase's brand endorsement, its statement that it is "based on blockchain technology and its output gradually decays like Bitcoin" makes it different from the hottest blockchain and Bitcoin at the moment. Make some kind of connection. Within 24 hours, the number of real-name registered users reached hundreds of thousands.
In addition, during use, users and personal information undergo "value exchange" with the cooperation platform. Therefore, some people question the theft of personal privacy in the name of blockchain and its collection by NetEase Finance to pave the way for credit business.
On February 10, NetEase Planet Product Manager Gu Feiyong responded to this. He explained: “No user data is stored. Users record information on the blockchain. All user data can only be used by users using their private keys. No third party, including NetEase Finance, may use it without the user’s permission. Under no circumstances do they have the right to view and use users’ personal data.”
After the controversy broke out, Force Mission’s original credit reporting product “Sesame Credit Authorization” was offline.
This is NetEase’s second attempt to lay out the blockchain. Previously, on January 15, NetEase issued the digital currency Lucky Cat, which was NetEase’s first attempt at a blockchain project. The price is 5,000 gold coins per piece, and the purchase limit is 2 pieces per month. Soon after, the project was taken offline.
black diamond trap farce
On the afternoon of February 9, the digital currency exchange announced the launch of the "NetEase Planet Black Diamond Contract", which is claimed to be a financial derivative based on black diamonds. "Coin friends can lock in black diamond chips in advance, and NetEase will open transfer purchases." The contract can withdraw coins. "
Black Diamond Planet received a warm welcome upon its launch. The transaction only takes 10 minutes, with an increase of 600%, reaching a maximum of 44 yuan, and the 24-hour transaction volume exceeded 15 million yuan.
Regarding the black diamond online trading platform, Gu Feiyong responded, “Some of the black diamond trading information currently appearing on the market is false and has nothing to do with NetEase Planet. Black diamonds on NetEase Planet do not support trading.”
On the same day, the company responded that it was illegal to collect users’ private information under the banner of blockchain, and recommended that NetEase take it off the shelves and that the platform pay 20 million out of its own pocket to compensate users for losses. At the same time, the announcement gives the liquidation time of the black diamonds rewarded by the event. "Withdrawals will be opened in one month, and may also be opened at the same time as NetEase." Currently, the NetEase Black Diamond Contract Token (HZF) on the platform can still be traded, with a unit price of 3.1 yuan. .
It is worth noting that on January 12, the Mutual Finance Association issued the "Risk Tips on Preventing Disguised ICO Activities", stating that Xunlei Tong, Telecom Traffic Coin, and Baofeng BFC points were all disguised ICOs, and Xunlei immediately removed them from the chain. Gram's transfer function. Above, WKB, LLT, and BFC are still trading normally.
Celebrities get involved in blockchain
Blockchain is becoming more and more popular and more and more people are getting involved. According to Gyro Finance, on February 11, Wang Feng talked about blockchain and Bitcoin for more than an hour in the lounge backstage of "I Am a Singer" and set the banner of "becoming China's first currency-issuing artist".
It is understood that Wang Feng’s familiarity with blockchain is also attributed to Cai Wensheng. At a dinner party, Cai Wensheng introduced blockchain for an hour and a half. After hearing this, Wang Feng thought it was "too awesome" and started to pay attention. As a big shot in the investment community, Cai Wensheng is not shy about sharing his views on blockchain and Bitcoin in his circle of friends. Recently, WeChat Moments posted a photo of Meitu handing out Bitcoins as prizes at the Meitu Annual Conference.
In fact, Wang Feng is not the only star entering the blockchain industry. In the OKB white paper leaked online recently, the names of actor Huang Bo, singer Na Ying and Wang Feng appeared. According to Sohu Entertainment, Huang Bo recently had dinner with founder Xu Mingxing and vice president Tian Ying.
OKB is a global point issued by OK Fund, referred to as OKB. OKB was initially issued based on the Ethereum ERC 20 protocol and will be transferred to a self-developed public chain in the future. As a platform currency, OKB does not raise funds from investors publicly, eliminating the ICO link.
However, OKEx officials quickly responded that “there is no endorsement.” At present, OKEx officials have not made any specific explanation on the specific identities of the three celebrities, but only said that "no need to guess."
标签： #Black Diamond #Blockchain #NetEase Finance #Wang Feng #Bit
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