Blockchain Shows Its Talents In The Field Of Copyright Protection

admin 2023年10月01日 19:54 98 0

Blockchain + Copyright Demonstration Application Forum

In recent years, blockchain technology has been increasingly used in the copyright field, which has also attracted widespread attention and discussion in the industry. At the Blockchain + Copyright Demonstration Application Forum held during the 7th China Internet Copyright Protection and Development Conference, guests from the government, academia, and industry gathered together to discuss solving new issues in Internet copyright protection and promote new technologies Use in games. Actively participate in online copyright protection.

Blockchain + copyright form a strong synergy

The development of the digital copyright industry has brought users a more diversified work appreciation experience, and also brought new challenges to copyright protection. The emergence of blockchain technology provides new ways to solve problems.

Yu Cike, executive vice chairman of the Copyright Society of China, said that the emergence of blockchain technology has brought more innovation opportunities to the development of related industries. It is foreseeable that blockchain technology will achieve great results in intellectual property protection and related industries. Especially in the field of copyright, in recent years, relevant units and enterprises have been exploring the use of blockchain technology to strengthen copyright protection, including rights confirmation, rights protection, dissemination and use of copyright works, etc. Blockchain and copyright protection are naturally coupled. Blockchain technology can build a good digital copyright protection model. Smart contracts of blockchain technology can also promote copyright transactions and economic innovation development.

At the forum, "digital assets" became a high-frequency word, and Ding Wenhua, an academician of the Chinese Academy of Engineering, shared on the theme of "digital asset management in the composite universe". Ding Wenhua presided over the development and creation of a new generation of television network production and broadcasting systems with independent intellectual property rights. He pointed out that the ownership of digital assets requires attention. Solving the digital asset management problem is very important for building a purely virtual composite universe. Attention needs to be paid to the ownership of the rights of new global derivatives and how the interests of all parties involved in production, operation, and investment are distributed.

In practice, there have been many cases of using blockchain technology to protect the copyright of digital assets. At the forum, 12 units were awarded the blockchain + copyright innovative application pilot mission statement. Sun Yue, vice chairman and secretary-general of the Copyright Society of China, released the "New Technology Application Report in the Copyright Field" at the forum, introducing the unique advantages of blockchain technology in copyright confirmation, authorization, and rights protection, which can be combined with the digital content ecosystem business scenarios, providing services such as copyright authentication, copyright certification, infringement monitoring, online evidence collection, copyright protection, dispute mediation, copyright asset management, copyright authorization traceability, etc., to effectively combat infringement and piracy, and safeguard the legitimate rights and interests of relevant rights holders.

Making good use of blockchain requires multi-party collaboration

Although the role of blockchain technology in copyright protection is obvious to all, this does not mean that this technology is perfect.

Yu Cike pointed out that there are still some difficulties in using blockchain technology to protect copyright and promote innovative development. For example, the substantive identification of blockchain technology in the digital environment is insufficient; the decentralized nature of blockchain may be exploited by pirates, resulting in the inability to identify the true identity of infringers; the systematic coordination of blockchain technology in copyright protection not enough. Faced with these shortcomings of blockchain, how to maximize its strengths and avoid weaknesses when using this technology has become a topic that needs attention.

Hou Guangming, professor at Beijing Film Academy and president of China Film Copyright Association, shared his views from the perspective of film and television copyright protection. He introduced that the global film industry is gradually entering the digital era. In the process of transformation, in the face of large-scale infringement of works that may occur anytime and anywhere, protecting the copyright of film and television works in the digital era requires the entire industry to work together and strengthen the protection mechanism. The first is to improve the efficiency of law enforcement, promote the improvement of the copyright legal system, and enhance the awareness of copyright protection; the second is to use technical means to strengthen copyright management, monitoring and protection of film and television content, and prevent, track and combat infringement and piracy. Third, professional institutions and social organizations should do a good job in copyright development, management, application and protection, and reduce rights protection and management costs through scale effects. The fourth is to enhance awareness of the international publicity and distribution of film and television copyrights, and continuously expand and optimize overseas copyright distribution channels for film and television works, so that Chinese film and television works can more smoothly go to overseas theaters and overseas online platforms.

The Metaverse provides more room for imagination

On the forum, "" is another keyword that has attracted much attention. Many guests shared the opportunities and challenges that the Metaverse brings to copyright.

Liu Tianjiao, deputy general manager of Xinhua Wenxuan Sichuan Digital Publishing and Media Co., Ltd., shared his views on digital copyright in building a new digital economic system in the virtual universe. Liu Tianjiao believes that the construction of the Metaverse requires the credibility of digital content, including review systems such as copyright review, authorization review, online publishing, and value assessment. Blockchain consists of credit nodes, supervision nodes, business nodes, etc. It has digital sharing and distributed identity, which helps to build an efficient and open blockchain foundation.

Wang Qi, technical director of Migu Company, introduced Metaverse’s immersive imaging technology. He said that immersive imaging will become an effective carrier for people to perceive the digital world. Through intelligent digital expression of the multi-dimensional real world, immersive imaging will not only create a new sensory experience for users, but also greatly enrich the expression of virtual world information. In the future, the exploration of immersive imaging and copyright technology in the virtual world will need to be continued and improved, and the entire industry will need to participate and promote it.

Editor: Liu Zijing

Reviewer: Han Yang

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